Challenge.
Quintessentially British jewellery brand Estella Bartlett turned to SMACK when it wanted to boost its e-commerce arm, which was underperforming in comparison to its retail business. While the brand was trying to use social media to drive traffic, and was experimenting with PPC, neither was being used strategically – and thus weren’t getting results. SMACK was called in to help turn this situation around.
Solution.
SMACK delivered a social media, analytics, paid-for advertising and eCRM audit, identifying the areas the brand could do better. It then helped develop and deliver a strategy that would get results.
As part of this, SMACK developed both animated and static social media content in order to help build the brand’s online community. We also helped drive traffic through paid-for online advertising. And once prospective customers visited the site, we maximised the chances of them making a purchase by implementing several key UX changes that made browsing – and buying – a much more pleasurable experience.
Creating engagement through high quality social content.
SMACK created beautiful imagery for Estella Bartlett’s social channels, highlighting the brand’s trademark whimsical motifs and classic styling in order to engage audiences and drive them to the site.
Targeted advertising.
SMACK helped the brand hone its online advertising strategy through better use of highly-effective video marketing, effective segmenting and clever amplification of social media campaigns.
Results.
See it in action
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