Challenge.
Fine jeweller Robinson Pelham turned to SMACK when it wanted to find a way to deliver a user-friendly tool to enable its affluent customers to create their own unique ‘ear wish’ creations while still retaining that trademark Robinson Pelham style.
Solution.
SMACK created an online tool that made designing your own unique piece of jewellery fun. The system enabled customers to customise size, metal types, gems and designs to create their own unique ear wishes. The tool also seamlessly connects to the site’s e-commerce function in order to make purchasing these bespoke creations as easy as possible.
Thousands of unique combinations.
SMACK worked hard with the Robinson Pelham team to create an easy to use system that could create thousands of combinations of metals, sizes, gems and designs to give each customer the freedom and creativity they need to create really special pieces meeting their exact specifications.
Results.
The project has been successful and resonated well with Robinson Pelham’s clients. As a result, the brand has asked SMACK to develop an additional system enabling customers to develop personalised necklaces.
See it in action
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